'If you could make your employees more creative, you could make millions more in profits. This outstanding book shows you how.'

        - Siimon Reynolds, advertising entrepreneur

Herding Monkeys is about how to get the most from the talents of your creative people and innovative thinkers. It’s about inspiring and nurturing the creativity of others. It’s about leading the creativity in your business, so you get the commercial results you need, fuel innovation and achieve real business value.

 Unleash Your Company’s Creative Genius And Turn It into Commercial Results.

In the new creative economy, a company’s intellectual property is worth far more than their physical assets — just look at Apple and Google.

That’s why, in IBM’s 2010 study of more than 1,500 CEOs, creativity was rated the Number One leadership needed for companies to lead the market in the new economy. But up to 75% of business leaders we surveyed admit they’re not harnessing their company’s creativity effectively. Why? Because leading creative people is challenging — like herding monkeys!

Herding Monkeys is distributed through Dennis Jones and Associates